adidas open GCC’s largest interactive HomeCourt store in Mall of Qatar

adidas has celebrated the opening of its largest brand store in the GCC region in partnership with key franchise partner in Qatar, Sports Corner. The new adidas HomeCourt store in Mall of Qatar opened its doors exclusively to lucky members of the sports community who were invited to experience the next generation concept store on a special tour.

A creative new home and beacon for those who want to perform at their best, the store was developed in line with adidas’ love of sport and celebrates the brand’s proud and authentic sports heritage to give consumers its best in-store experience yet. It offers an entirely new and interactive experience by bringing the spirit of sport to the store and creates a place where fans can feel the energy of the game and the thrill of the event from the moment they step inside.

The new store re-affirms the commitment of adidas to support the ambitions of athletes in Qatar, offering the latest products and ultimate consumer experience encompassed in the largest adidas retail store in the GCC region. Speaking within the energetic surrounds of the brand new adidas store, Roufaida Thabti said: “It’s been great to come down and experience the new adidas store here in Mall of Qatar. I am always out shopping for the latest fitness apparel and I am a huge fan of the brand. It’s great to have another adidas HomeCourt store in Qatar which caters for all types of fitness for both men and women and to get a first look at what the store has to offer has made me feel really special”  

Jason Thomas, Managing  Director, adidas Emerging Markets said; “It’s very exciting to be opening the largest adidas store in the GCC region here, and we want to continue to offer consumers the best possible store experience when they walk through our doors. It was great to be able to invite some dedicated followers of adidas to the store who clearly have a passion for sport and fitness and kit them out in the latest products to suit their training needs.”