J. Walter Thompson’s future relevant strategy lands Alfardan Group

J. Walter Thompson Doha – part of the J. Walter Thompson Company, the world’s best known marketing communications brand and a WPP company – announced today that it has been awarded the marketing communications account of Alfardan Group. One of the Middle East’s most prestigious family-owned conglomerates in luxury goods and services, Alfardan Group instigated a fiercely competitive tender process involving multiple agencies.

J. Walter Thompson has been tasked with developing the strategic communications plan to grow Alfardan Group’s core luxury goods services from a highly successful family business into a globally recognised luxury brand.  Over the course of the last six decades, Alfardan Group has evolved from a flourishing venture in the pearl-trading business to become the region’s premier supplier of luxury products and services across multiple sectors ranging from automotive to jewellery, and property to hospitality.

Communications & PR Manager, Sara Fahad Alfardan, said: “We are convinced that through its ability to remain future relevant, JWT is the right communications partner in the continuing development and diversification of our own business interests – not least our imminent move into the healthcare sector.” J. Walter Thompson Doha Managing Director, Chady Janho, added: “Our exciting brief is to support Alfardan Group’s future strategy to become a globally recognized name in high-end lifestyles.  We are honoured to be partnering with such a highly ambitious, dedicated and respected business that includes some of the world’s best-known luxury brands within its portfolio.”